Khushboo Samtani · Paris
360° Marketer.
Luxury at Heart.
I am a driven, multicultural marketing leader with a passion for luxury, fashion, and fragrance. Having lived and worked across India, Spain, and France, I bring an instinctively international mindset — I don't just understand global markets, I've lived inside them.
What sets me apart is the 360° breadth of my marketing experience. Across every role I've held, I have touched every dimension of the discipline — brand strategy, content creation, SEO, influencer marketing, e-commerce, data analytics, campaign management, visual merchandising, and cross-functional team leadership. I don't specialise in one lane; I own the full journey.
My immersion in the fragrance and luxury world began at Bon Parfumeur, where I shaped the brand's digital identity — crafting editorial content, orchestrating influencer campaigns, and managing e-commerce on Shopify. Scent is the most intimate luxury, and working within that space sharpened my instinct for emotionally resonant storytelling.
At Globe Groupe, I stepped into the high-stakes world of Travel Retail across EMEA — luxury's most competitive distribution channel. I led campaigns, built Power BI dashboards, and coordinated with international teams to deliver measurable impact at airports and duty-free environments worldwide.
I am highly adaptable and a rapid learner — I consistently hit the ground running in new roles, absorbing environments, tools, and expectations at speed and excelling well ahead of the curve. I thrive in fast-paced, multicultural settings, lead with empathy, and execute with precision. Currently progressing in French (B1) as part of my commitment to integrating fully into the Parisian professional world — proof, if any were needed, that I never stop learning.
360° Marketer
From SEO and influencer strategy to KPI dashboards and visual merchandising — full-spectrum marketing ownership across every sector.
Luxury & Fragrance
Deep experience in the fragrance world at Bon Parfumeur and luxury travel retail at Globe Groupe across EMEA.
International Leader
India, Spain, France — 3 continents, 4 countries, multicultural teams. Leadership that transcends borders and cultures.
Driven & Adaptable
Known for relentless work ethic, fast adaptation to new environments, and the ability to lead through ambiguity with confidence.
Professional
Experience
- Delivered expert product consultations on materials, fit, and construction across seasonal collections, driving client satisfaction.
- Supported visual merchandising to ensure accurate brand storytelling and aesthetic alignment.
- Maintained deep knowledge of COS design principles and sustainability standards to authentically represent the brand.
- Analysed business KPIs and maintained live data collection pipelines using Power Apps, Excel, and Power BI dashboards.
- Managed and executed marketing campaigns across the EMEA region, ensuring on-time report delivery and measurable impact.
- Recruited and onboarded an intern — overseeing their development and integrating them into the team's workflow.
- Coordinated with international, cross-functional teams across multiple time zones to deliver high-impact travel retail campaigns.
- Managed project timelines and deliverables across EMEA marketing initiatives in a fast-paced retail environment.
- Acted as a key liaison between creative, commercial, and reporting teams to ensure aligned execution.
- Supported EMEA-wide marketing and communications strategy, assisting with campaign rollout and content coordination.
- Developed and executed influencer marketing and social media campaigns, significantly amplifying brand visibility and reach.
- Managed e-commerce operations on Shopify, optimising product listings for improved SEO rankings and organic traffic.
- Authored SEO-optimised blog content using HTML, contributing to measurable growth in digital engagement.
- Contributed to the SS24 runway show by supporting both on-stage presentations and backstage coordination.
- Managed quick changes and transitions for performers, ensuring seamless show execution under high-pressure conditions.
- Recognised for adaptability and professionalism in the fast-paced world of Paris Fashion Week.
- Managed online sales channels to boost visibility and engagement for property listings.
- Produced diverse marketing materials — blogs, presentations, flyers, and social media content.
- Conducted market research and tracked campaign performance to provide actionable strategic insights.
Skills &
Capabilities
Marketing & Strategy
Data & Technology
Soft Skills
Education &
Formation
Passions &
Lifestyle
A lifelong passion for fashion — from following runway shows to dissecting brand narratives and seasonal trends.
Formally trained in creative writing, I find storytelling to be the thread that ties marketing and meaning together.
Having lived in India, Spain, and France, travel is not a hobby — it's a perspective. Each culture has taught me something new about people and brand.
Currently fluent in English, Hindi, and working French — language is the fastest route to cultural empathy.
Drawn to museums, galleries, and the visual language of luxury — an eye for beauty that informs everything I create.
Yoga, mindful living, and daily walks through Paris — a belief that creativity is fuelled by stillness.
A deep appreciation for visual storytelling — from arthouse films to branded content campaigns that move people.
Having worked at Bon Parfumeur, scent became a passion — the ultimate invisible luxury that tells a brand's deepest story.
Languages
Open to New
Opportunities
I'm always open to conversations about marketing leadership, luxury brand strategy, and creative roles across EMEA. Let's build something memorable together.