Khushboo
Samtani

I am a marketing professional with a real love for luxury, fashion, and fragrance. I have lived and worked in India, Spain, and France, which has given me a genuinely international perspective on how brands resonate across different audiences.

My academic foundation comes from SKEMA Business School, where I completed both the Programme Grande École (Master in Management) on the Paris campus and the M2 in Luxury & Fashion Management on the Sophia Antipolis campus. The PGE is one of France's most respected graduate qualifications, recognised by the Conférence des Grandes Écoles and triple-accredited (AACSB, EQUIS, AMBA). It opens beyond luxury into finance, consulting, tech, and FMCG, while the M2 gave me direct exposure to the houses and executives shaping the industry today.

My experience is unusually broad. I have worked on brand strategy, content, SEO, influencer marketing, e-commerce, analytics, campaign management, and visual merchandising. This means I can move between the creative and analytical sides of marketing comfortably, which is rare in a single hire.

I first entered the fragrance world at Bon Parfumeur, working on the brand's digital presence, editorial content, and Shopify store. At Globe Groupe I moved into Travel Retail across EMEA, where I managed campaigns, built reporting dashboards in Power BI, and coordinated teams across multiple markets.

I am highly adaptable and a rapid learner - I consistently hit the ground running, absorbing environments at speed and excelling well ahead of the curve. Currently progressing in French (B1) as part of my full commitment to the Parisian professional world.